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  • 4 strong brand zones with attractive target groups

    24 million digital natives, influencer and shopping queens – our readers are interested in many things and act as a buyer’s guide for their friends and family. To help you in choosing the right website,

    we have divided our target groups into brand zones. The reader‘s interests vary depending on the brand zone: tech, games, fashion & beauty or entertainment.

    Technology & Infotainment - technology enthusiasts Digital Natives

    65% 14-39 years

    65% men

    62% > 2,000 € HHI

    5.35 M uU

    12.5 M Visits

    35.9 M PI

    0.37 M Social Audience

    4.7 M Video Views

    Tech-savvy and "always on"

    Opinion-Leader & Infuencer for all digital products

    Highly willing to spend money for technology products

    GIGA
    GIGA apple
    GIGA android
    GIGA windows
    GIGA TECH - Logo

    Core Gamer - Passion for games and entertainment

    63% 14-29 years

    65% Men

    55% > 2,000 € HHI

    6.37 M uU

    16.6 M Visits

    47.1 M PI

    1.8 M Social Audience

    27.5 M Video Views

    Plays on all platforms

    Opinion-Leader and Influencer for all digital products

    Young, eager to buy and many interests

    GIGA games
    gamona
    spieltipps

    Casual Gamer - Entertaining pastime for young and old

    41% 14-29 years

    64% women

    53% > 2,000 € HHI

    0.6 M uU

    2.5 M Visits

    12.5 M PI

    0.59 M Social Audience

    6.8 M Video Views

    SpielAffe is often the first contact on the Internet

    Children from 6 years play with their mothers watching

    Home or on the go via smartphone

    Spielaffe
    kraloyun

    Movie & Home Entertainment - Enthusiasm for Movies & Series

    68% 20-49 years

    51% women

    59% > 2,000 € HHI

    7.23 M uU

    14.6 M Visits

    80.7 M PI

    1 M Social Audience

    49 M Video Views

    goes out, is active

    Open-minded, emotional, loves entertainment

    steadfast in life

    Kino.de
    GIGA serien & filme

    Women & Lifestyle - Shopping, Promis, Health, Food and Beauty

    49% 20-39 years

    69% women

    58% > 2,000 € HHI

    4.14 M uU

    9.6 M Visits

    49 M PI

    0.44 M Social Audience

    23,6 M Video Views

    Informing oneself online about fashion, cosmetics and wellness

    Active online shoppers

    Prefer branded products and luxury goods

    Desired
    Abacho