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  • Advertising Formats

    IAB Standards, Special Ads, Native Advertising, Video-Production or Sponsoring:
    Have a look at our large variety of possible ad formats. For more Details see our Tech Specs.

    All prices mediagross. Discounts negotiable.

    Billboard

    Billboard

    The Billboard is an attention-grabbing ad, which usually will be displayed right below the header. Due to the generous dimensions, the Billboard provides a lot of space for your creative ideas. The prominent positioning guarantees highest visibility.

    Price: 120.00 € (CPM)

    Content Marketing and WOM

    Content Marketing and WOM

    Individual concepts that bring your brand closer to the audience.

    We are happy to help.

    Dynamic Sitebar

    Dynamic Sitebar

    The Sitebar ad is a vertical format ad with dynamic sizing. It is being displayed in the right area of the website, where the ad consumes all of the available space. The ad automatically adapts to the screen resolution of the user. The Sitebar ad not only offers a lot of space, but is also extremely attention-grabbing.

    Price: 110.00 € (CPM)

    Editorial ads - Artikelabbinder (Boilerplate)

    Editorial ads - Artikelabbinder (Boilerplate)

    The Artikelabbinder (boilerplate) is a native form of advertising that is placed at the end of the editorial content. In this form of advertising the positive image transfer is the focus. The integration of the ad adapts to the look and feel of the editorial content, whereby the form of advertising is less intrusive than normal banner ads.

    Price: 40.00 € (CPM) / 1.70 € (CPC)

    Editorial ads - Sidebarteaser

    Editorial ads - Sidebarteaser

    The Sidebar teaser is a native form of advertising that is placed directly in the sidebar. In this form of advertising the positive image transfer is the focus. The integration of the ad adapts to the look and feel of the editorial content, whereby the form of advertising is less intrusive than normal banner ads.

    Price: 60.00 € (CPM)

     Editorial ads - Teaser Ad

    Editorial ads - Teaser Ad

    The teaser ad is a native form of advertising that is exclusively displayed in the article overview. In this form of advertising the positive image transfer is the focus. The integration of the ad adapts to the look and feel of the editorial content, whereby the form of advertising is less intrusive than normal banner ads.

    Price: 60.00 € (CPM) / 3.00 € (CPC)

    Editorial ads - Text ads in editorial newsletter

    Editorial ads - Text ads in editorial newsletter

    Text ads in editorial newsletter belong to our native forms of advertising. In this form of advertising the positive image transfer is the focus. The integration of the ad adapts to the look and feel of the editorial content, whereby the form of advertising is less intrusive than normal banner ads.

    The editorial newsletter is published every Saturday and reaches interested users who actively registered by double opt-in for the service.

    Event Coverage and Sponsoring

    Event Coverage and Sponsoring

    Present events and trade shows as IFA, MWC, Gamescom, E3 as exclusive sponsor. Sponsorship packages include microsite + editorial branding (incl. videos), polls and more.

    Please contact us for detailed information.

    Halfpage Ad

    Halfpage Ad

    Thanks to the generous dimensions, the Halfpage ad provides a lot of space to promote your product. The vertical format ad will be displayed in the right area of the website. Through the sole placement in this area it creates a lot of attention.

    Price: 70.00 € (CPM)

    Leaderboard

    Leaderboard

    The Leaderboard, which is also known as Super Banner, provides a lot of space for your creative ad message. The ad will be displayed above the site and is thereby immediately in the user's field of view. Thanks to the sole placement in this area, a high advertising effect is guaranteed.

    Price: 40.00 € (CPM)

    Medium Rectangle

    Medium Rectangle

    The Medium Rectangle will be displayed directly in the content area, which is why it is also called Content ad. The ad is surrounded on at least three sides by content. Due to this close placement to the editorial content the ad is in the user's field of view present, thus ensuring optimal placement of your message.

    Price: 50.00 € (CPM)

    Mobile Banner

    Mobile Banner

    The Mobile Banner is a standard ad unit in the mobile segment and offers enough space to promote your product optimally on mobile channels.

    Price: 60.00 € (CPM) for Mobile Ad 2:1

    Price: 50.00 € (CPM) for Mobile Ad 4:1

    Price: 50.00 € (CPM) for Mobile Ad 6:1

    Mobile Interscroller

    Mobile Interscroller

    The Mobile Interscroller is an innovative fullscreen ad that is integrated within the editorial content. With each scroll the ad is revealed gradually until it is fully visible.

    Price: 120.00 € (CPM)

    Mobile Preroll

    Mobile Preroll

    Mobile Pre-Rolls are classic commercials, which can be switched exclusively before video content. The attention of the user is very high because the spot starts immediately before the requested clip.

    Price: 120.00 € (CPM)

    Mobile Medium Rectangle

    Mobile Medium Rectangle

    The Mobile Medium Rectangle is a standard ad unit in the mobile segment and offers enough space to spread your message optimally on mobile channels.

    Price: 95.00 € (CPM)

    Pre-Roll

    Pre-Roll

    Pre-Rolls are classic commercials, which can be switched exclusively before video content. The attention of the user is very high because of spot starts immediately before the requested clip.

    In addition to the playout before the video content, the spot can be switched as a commercial break in the middle of the clip (mid-roll), or at the end (post-roll).

    Price: 130.00 € (CPM)

    Prestitial / Interstitial

    Prestitial / Interstitial

    The Prestitial / Interstitial looks like a commercial break by being delivered between two page loads. It fills in the complete window area, generating a lot of attention. Thanks to its generous dimensions, the Prestitial offers a lot of space for creativity. The ad closes automatically after a few seconds or upon user interaction.

    Price: 130.00 € (CPM)

    Sitebranding (with Video)

    Sitebranding (with Video)

    The Sitebranding or Takeover ad is a large format ad, which surrounds the whole website. It allows to perfectly match the appearance of the website with the advertised product. The unique integration generates attention and high click rates. This form of advertising guarantees brand awareness and is ideal to introduce new brands and new products.

    Price: 120.00 € (CPM)

    Sitebranding, Expandable (with Video)

    Sitebranding, Expandable (with Video)

    The expandable Sitebranding makes sure, that your advertising message is directly visible upon loading the page – without any user interaction. This attention-grabbing ad generates interest, which results in high click rates. If opened, the ad closes itself after a few seconds automatically or upon user interaction. Besides the expand feature, the ad is identical to the Sitebranding.

    Price: 120.00 € (CPM)

     

    Pre-Expanded Sitebranding

    For an additional charge, the Sitebranding can also be created as Pre-Expanded. The Pre-Expanded Site-Branding makes sure, that your advertising message is directly visible upon loading the page – without any user interaction.

    Skyscraper

    Skyscraper

    The Skyscraper is a vertical format ad, which is being displayed in the right area of the website. Through the sole placement in this area, it creates a lot of attention. The Skyscraper is a standard ad unit and offers a lot of space for creativity thanks to its vertical measurement.

    The position of the Skyscraper can be fixated, so that it will always stay in the focus of the user.

    Price: 45.00 € (CPM)

    Standalone

    Standalone

    The Standalone Newsletter guarantees high attention and maximum exclusivity in the dissemination of the advertising message. It reaches interested receipents, who have actively registered by double opt-in for the service. The standalone newsletter can be customized according to your requirements.

     Video Production

    Video Production

    On-site video content, Facebook mini clips, video packages including design, creation + production planning and social sharing / engagement.

    Please contact us for detailed information.

    Wallpaper

    Wallpaper

    The Wallpaper ad is the combination of an horizontal and vertical ad. It is placed so that it surrounds the upper right corner of the page. Although the ad is technically composed of two individual elements, the user recognizes it as one single element. Thanks to its generous dimensions, the Wallpaper ad is extremly attention-grabbing and instantly present in the user’s field of view.

    It is possible to color the background and make it clickable. Furthermore the position of the vertical Skyscraper element can be fixated, so that it will always stay in the focus of the user. Please click the Demo link to see such an implementation in action.

    Price: 100.00 € (CPM)